Project Summary: “Culture Changes Us” is a portfolio of knowledge-building tools and learning experiences – including a widely accessible social justice sector education campaign, an immersive learning retreat for movement leaders, and a ‘Next Gen’ culture change writers roomfocused on developing a new TV series – designed to dramatically accelerate the understanding and use of culture change strategy within the arts and social justice sector.
- Modern science has now proven beyond doubt that narrative stories move people to places of greater openness, curiosity and bravery. Inside the ‘neverland’ of books, films, songs and other immersive spaces, individuals are more willing to engage with new people and environments, grapple with hard truths, and imagine fresh solutions. Society is more open to change.
- The social justice sector, however, generally focuses on analyzing problems, setting policy agendas, constructing forceful arguments and organizing people at the grassroots level.
- As society faces some of the most challenging social justice battles in history, we must scale up our ability to distribute new narratives, transportive stories and immersive experiences that speak to people on the deepest emotional level. Through the design and implementation of long-term, multi-layered culture change strategies rooted in an understanding of how story (verbal storytelling, film, television, music, publishing, etc.) moves people and shapes meaning in our society, social justice movements can achieve greater narrative power and cultural relevance.
Bio: Bridgit Antoinette Evans is the President of FUEL, a culture change studio in NYC, and a leading voice in the culture change strategy field, collaborating with social change and pop culture leaders to design and implement long-term strategies that shift how mass audiences think, feel and relate to big ideas, values, personal sentiments and cultural narratives. Prior strategy commissions include the National Domestic Workers Alliance
#BeTheHelp Oscar campaign; Breakthrough’s #ImHere campaign for immigrant women; GEMS’ Girls Are Not for Sale campaign to re-shape perceptions of American sex trafficking survivors; and Don Cheadle’s “Live for Darfur” campaign. Currently, Bridgit designs culture change strategy for Caring Across Generations, Make It Work,
Family Values at Work and NYCLU; consults on Next Gen audience research for Ford Foundation; and has traveled by invitation to the UK, France, Austria, Croatia, Brazil, South Africa and throughout the U.S. to present lectures and workshops for some of the world’s most innovative movement leaders and artists. Her passion for her work is rooted in her training and work as a professional artist, for which she has received awards and grants from Arts International/Doris Duke Charitable Trust, Puffin Foundation, and Theater Communications Group.
Bridgit received her education in performance and devised theater at Stanford University (BA) and Columbia University (MFA).